CURISOA | BRAND IDENITY STYLE GUIDE
Curiosa 2024 Rebrand was a conceptual project where Good God Graphics was tasked with rebranding the Curiosa music festival for its revival in 2024. The original festival ran in 2004 with a grungy, alternative look, but with a new lineup of both legendary and mainstream artists, the brand needed a fresh identity.
The redesign focused on creating a logo and visual system that felt modern, clean, and widely recognizable while still honoring the festival’s history. A new wordmark and heart-shaped icon were developed, supported by a bold Pantone palette of black, gray, and vibrant accent colours.
Applications included posters, merchandise, social media graphics, and a complete style guide covering typography, clear space, and proper usage. The rebrand was built to scale across print, digital, and merchandise, giving the festival a consistent and accessible look.
By shifting away from the rough lettering of the past and leaning into clarity and flexibility, Good God Graphics positioned Curiosa 2024 as a festival identity that bridges underground roots with mainstream appeal.
