GLOOM | Package Design
GLOOM Yerba Mate is a traditional tea in an unconventional package. Due to the nature of this tea we thought it would be fun to package these 10 individually wrapped tea bags into a tuck-end box design. Similar to a cigarette pack.
We went with a minimalistic approach to this branding for aesthetic purposes. We purposely left out information for the consumer, just because we want the user to have a different experience than just normal tea packaging.
The GLOOM logo is reminiscent of a gloomy day, but this tea does the exact opposite and picks you up from the doom and gloom. Our packaging design is based on 18th-century botanical illustrations with modern elements that deliver a cohesive and new look.
We are excited to bring you the best possible user-end experience and the unique flavour of Yerba Mate, accompanied by our beautiful design.
Behind the Scenes
