JOULEBAR LOGO
Good God Graphics designed the logo for Joulebar, a brand built around energy and fuel for people on the move. The wordmark was created with a circuit-like flow, using bold geometric lettering that captures the idea of charge and power. Its sharp edges and angled backdrop bring a sense of speed and motion, tying directly to the brand’s name and purpose.
Alongside the main wordmark, a compact icon was developed to serve as a flexible secondary logo. This version keeps the same angular style but simplifies it for use on stamps, packaging, and digital spaces. The overall identity is clean and minimal while still carrying a dynamic, high-energy feel that fits the product.
Behind the Scenes
