OOD ONE OUT | BRAND IDENTITY
ODD ONE OUT is a brand created for introverts who often feel out of place in the world. The idea was to design something for people who prefer staying in and avoiding social scenes, giving them an identity they could connect with.
The logo was created by an 8 year old to point out that anyone can make art. To expand on this, the brand uses artwork made by artists and non-artists from around the world, featuring odd and unusual faces that pair with the wordmark. This style embraces individuality and celebrates the beauty of being different.
A portion of proceeds from ODD ONE OUT is directed toward mental health causes, tying the brand to an important mission while giving back to the community it represents.
Behind the Scenes
