PLANTERA | PLANT-BASED SOCIAL MEDIA
Plantera was a weekly promotion at BOND|ST Snack Bar, created as a playful nod to the band Pantera. Every Thursday, guests could get 15% off all vegan snacks. The campaign was aimed at vegan social media groups in the area, with designs made to stand out and spark conversation.
Some of the early metal-inspired lettering stirred up backlash from a few people who thought it looked “evil,” but any publicity is good publicity, as they say. The campaign then shifted toward a Y2K-inspired design, which landed better with the audience. Interestingly, the original lettering is still popular on Pinterest, showing it may have just reached the wrong crowd at the wrong time.
Photography by Cullen Smith @cosmicullen on Instagram
