PLANTERA | Y2K INSPIRED MARKETING
Plantera was a weekly promotion at BOND|ST Snack Bar, created as a playful nod to the band Pantera. Every Thursday, guests could get 15% off all vegan snacks.
The marketing campaign began with heavy metal-inspired lettering but quickly evolved into a mix of Y2K and brutalist fonts. This shift gave the promotion a bold, experimental look that stood out on social media and in the venue, while still keeping the tongue-in-cheek spirit of the name.
